Make A Difference Digital Summit / Workplace Culture / Mental Health / Wellbeing
Make a Difference
OCTOBER 15 2020
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Our Story


In 2015 Mark Pigou became acutely aware of the impact of mental illness. Not only did the experience shake Mark and his family to the core, it fundamentally changed his perspective; inspiring him to draw on the networks he has built over the course of many years in business media, to help raise awareness of mental health in the workplace.

Digging deeper, Mark realised that we are at the beginning of a global mental health revolution. Whilst understanding that mental health is an issue that transcends generations, he could see that embedding positive and preventative approaches into the workplace, with the next generation of leaders, is the key to changing attitudes for good.

So, it made perfect sense to partner with his old friend and business associate Simon Berger, co-founder of FUTR (formerly Millennial 20/20). This partnership brings Simon’s extensive media connections to the agenda. It also brings fresh perspectives to the conversation, both from influential leaders in established industries and bold disruptors who are setting the benchmark for a new corporate culture.

The scene was set and the Mad World Summit was created. Mad stands for Make A Difference. Our mission: to eradicate stigma and usher a new era of mental, physical, social and financial wellbeing into the workplace.

Feedback to the Mad World Summits in 2018 and 2019 has been overwhelmingly positive. We continue to grow from strength to strength.

Business leaders are in a unique position to drive systemic change. However, many are struggling to put in place strategies that will have a sustainable impact across their organisation. We meet the pressing need for an event that brings together teams of representatives from different industries to move beyond talk to action and implement practical solutions that will have a lasting impact.

The next chapter: going global

Building on the phenomenal success of our UK based event, in 2020 we are launching the Make A Difference US Summit in New York and the Make A Difference Asia Summit in Singapore.

The conversation is at different stages in different parts of the world, so each agenda will be adapted accordingly. Yet, despite regional differences there are also universal truths:

  • In a workplace that is evolving faster than ever before, the need to create inclusive workplaces that support mental health and wellbeing is increasingly a top priority for business leaders
  • A proactive approach to caring for the body and the mind benefits everyone. It not only makes sense on a human level – poor mental health ultimately costs employers billions in productivity and related expenses.
  • With today’s and tomorrow’s top talent demanding better support in the workplace, employers must be prepared to redefine workplace culture and prioritise wellbeing.

Wherever you are in the world, and wherever you are on this journey, we are committed to helping you find the insights, inspiration and contacts you need to make a difference.


The Team


Mark Pigou
Mark Pigou
FOUNDING PARTNER,
Mad World

Connect with Mark on LinkedIn


Simon Berger
Simon Berger
FOUNDING PARTNER,
Mad World

Connect with Simon on LinkedIn


Claire Farrow
Claire Farrow
PARTNER & GLOBAL CONTENT DIRECTOR,
Mad World

Connect with Claire on LinkedIn


Chery Liew
Chery Liew
Partner & Event Director, Singapore
Make a Difference Asia

Connect with Cheryl on LinkedIn


Heather Kelly
Heather Kelly
Director of Content, North America
Make a Difference US

Fiona Irwin
Fiona Irwin
Conference & Event Manager
Mad World

Tony Longhurst
Tony Longhurst
Business Development Director, North America
Make a Difference US